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Blog de Marketing Digital

¡Bienvenido a mi blog!

En él encontrarás todos los artículos que voy publicando sobre Marketing Digital, SEO, SEM, Redes Sociales, Analítica Web y guías de herramientas que utilizo en mi día a día.

¡Espero que os guste y os sea de gran utilidad!

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SEO internacional: Qué es y cómo implementarlo

A la hora de abordar un proyecto de SEO internacional en mercados extranjeros hay que tener presentes cuales son las razones por las que queremos busc...

Francisco De Luis julio 29, 2020

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Whatsapp Business: Qué es y cómo funciona

Dentro del grupo de las empresas tecnológicas que son propiedad de Facebook, whatsapp business está cobrando cada día mayor importancia, debido a l...

Francisco De Luis julio 13, 2020

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Cómo solucionar el Not Provided en Google Analytics (ejemplo práctico con Google Sheets + Data Studio)

En este post, vamos a dar solución (explicándolo paso a paso) a un problema que afecta a muchas páginas web cuando en Google Analytics, queremos sa...

Francisco De Luis junio 30, 2020

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Cómo medir una campaña SEO

Como ocurre con cualquier herramienta de marketing digital, una campaña SEO también puede (y debe) ser medida. Para ello, tendremos que realizar un ...

Francisco De Luis junio 23, 2020

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[MEGA]TUTORIAL DE MOZ PRO 2020: Una navaja suiza para los SEO’s

Trabajar e implementar todas las técnicas actuales de SEO, no es una tarea sencilla. Son muchos los retos y desafíos que se presentan si consideramo...

Francisco De Luis junio 9, 2020

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Test A/B y test multivariantes: Qué son y para qué sirven

Si quieres optimizar tus proyectos de marketing digital y aprovechar al máximo todo tu presupuesto, los test A/B son una herramienta muy potente. En ...

Francisco De Luis junio 5, 2020

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Consejos para analizar a la competencia en Facebook Ads

Realizar un análisis de la competencia es siempre una estrategia más que recomendable tanto en marketing digital, como en redes sociales y en Facebo...

Francisco De Luis mayo 29, 2020

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El Customer Journey Map: Cómo diseñarlo para tus proyectos

En cualquier estrategia de automatización de marketing(marketing automation),es indispensable crear, diseñar e implementar un customer journey map. ...

Francisco De Luis mayo 24, 2020

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Cómo hacer un plan de contenidos en redes sociales (Con ejemplo práctico en Excel)

La importancia de trabajar un plan de contenidos en redes sociales De igual forma que no contar con una estrategia definida en Social Media es uno de ...

Francisco De Luis mayo 19, 2020

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Tutorial de Google Search Console: La herramienta para Webmasters de Google

¿Qué es Google Search Console y para qué sirve? Si existe una herramienta indispensable y que todo SEO necesita utilizar en su día a día, esa es ...

Francisco De Luis mayo 15, 2020

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